Marketing Jobs in Austria: Latest Experts Guide 2024

Written by

Aditya Raj

Fact check by

Afreen Abbasi

Updated on

Dec 23,2024

Marketing Jobs in Austria: Latest Experts Guide 2024- TerraTern

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Benefits of Marketing Jobs in Austria

Here are a few key benefits of marketing jobs in Austria.

1. Stable and Robust Economy

2. Competitive Salaries

3. Excellent Work-Life Balance

4. Opportunities for Career Growth

5. Cultural Diversity

6. Creative Work Environment

Latest Facts and News:

• As of October 2024, there are over 5,000 marketing job openings in Vienna alone.

• The average salary for remote product marketers in Austria is $141,414 per year.

• Digital marketing roles are in high demand, with 236 openings in Vienna.

• Many companies offer flexible and remote work options for marketing positions.

Overview of the Marketing Job Market in Austria

There are numerous opportunities for marketing jobs in Austria, making it a preferred choice for people who want to immigrate to Austria. This career path is financially rewarding and provides job security to digital marketers. There’s plenty of opportunity for career development and growth in the field. Apart from that, the country provides competitive salaries for marketing jobs in Austria. Major cities such as Vienna, Graz, and Wattens have some of the top hiring companies for marketing jobs in Austria. The average salary for marketing jobs in Austria is around €30,000 – €50,000 per year. There are other comprehensive benefits for digital marketers, such as job security, a creative work environment, and excellent work-life balance. These reasons make Austria an attractive destination for pursuing marketing jobs. 

Types of Marketing Jobs Available in Austria for Indians

Here’s an overview of the types of marketing jobs in Austria:

1. Marketing Manager

The Marketing Manager is one of the reputed profiles in marketing jobs. Here is an overview of the profile:

Responsibilities:

  • Develop and implement comprehensive marketing strategies.

  • Coordinate with sales, product development, and other departments to ensure alignment.

  • Manage marketing budgets and allocate resources effectively.

Skills Required:

  • Strong leadership and project management abilities.

  • Proficiency in data analysis and marketing software.

  • Excellent communication and interpersonal skills.

2. Digital Marketing Specialist

Another good role in the field of marketing jobs is being a digital marketing specialist. Here is an overview of the profile:

Responsibilities:

  • Stay updated with the latest digital marketing trends and technologies.

  • Analyse digital performance metrics and adjust strategies accordingly.

  • Manage and optimise website content for better user experience and search engine rankings.

Skills Required:

  • Strong understanding of social media platforms and digital advertising.

  • Expertise in digital marketing tools such as Google Analytics, AdWords, and SEO tools.

  • Creativity in content creation and campaign design.

3. Content Marketing Manager

One more profile in the field of marketing jobs is content marketing manager. Here is an overview of the job:

Responsibilities:

  • Develop content strategies aligned with marketing goals.

  • Optimise content for SEO and audience engagement.

  • Collaborate with designers, writers, and other workers to produce engaging content.

Skills Required:

  • Exceptional writing and editing skills in German and English.

  • Creativity and attention to detail.

  • Strong understanding of content marketing principles and SEO.

4. Social Media Manager

Social media manager is one more reputed profile in the field of marketing jobs. Here is an overview of the job:

Responsibilities:

  • Create and schedule content for various social media platforms.

  • Analyse social media performance and adjust strategies as needed.

  • Monitor and respond to social media interactions and feedback.

Skills Required:

  • Strong communication and customer service skills.

  • Ability to create engaging multimedia content.

  • Proficiency in major social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

5. Brand Manager

One more profile that you can seek in the field of marketing jobs in Austria is that of a brand manager. Here is an overview of the job:

Responsibilities:

  • Develop and maintain the brand’s image and positioning in the market.

  • Oversee brand-related marketing initiatives and campaigns.

  • Ensure consistency in brand messaging across all channels.

Skills Required:

  • Excellent project management and organisational skills.

  • Creative thinking and problem-solving abilities.

  • Strong understanding of branding principles and market dynamics.

 

Top Companies Hiring Marketing Professionals in Austria

Here’s a list of top companies hiring for marketing professionals in Austria.

Company

Industry

Location

Red Bull

Beverage & Media

Fuschl am See

Swarovski

Luxury Goods

Wattens

OMV

Oil & Gas

Vienna

Erste Group

Financial Services

Vienna

A1 Telekom Austria

Telecommunications

Vienna

BMW Group

Automotive

Graz

Bosch

Engineering & Technology

Vienna

Hofer

Retail

Multiple Locations

Raiffeisen Bank International

Financial Services

Vienna

Lufthansa Group

Aviation

Vienna

Note: This data is based on the latest research by our team members.

Also Read: Jobs in Austria for Foreigners: Latest Experts Guide

Skills and Qualifications Required for Marketing Jobs in Austria

Here’s an overview of the skills and qualifications required for marketing jobs in Austria.

1. Educational Qualifications

A relevant bachelor’s or master’s degree is a must for pursuing digital marketing jobs in Austria. The degree must be from a recognized institution. For senior-level roles, a master's or PhD in a relevant field is beneficial. 

2. Technical Skills

The digital markets need to have a good understanding of various technical skills such as SEO, SEM, Social Media Marketing, Email marketing, etc. These skills are very important for pursuing marketing jobs in Austria.

3. Strategic Skills

Strategic Skills are important for planning market strategies that should align with brand goals. This is important for brand development and attracting an audience. 

4. Creative Skills

Creative skills such as graphic designing, writing, and video production are very important for digital marketing jobs in Austria. This helps the digital marketers to make the campaigns more relevant and interactive.

5. Soft Skills

Soft skills such as communication, teamwork, creativity and problem-solving are important for marketing jobs in Austria. This helps the employees to collaborate with the team easily and carry out the tasks efficiently. 

Salary Trends for Marketing Jobs in Austria

Here are the current average salary trends for different digital marketing jobs in Austria. 

Job Role

Average Annual Salary (EUR)

Average Annual Salary (INR)

Marketing Assistant

€28,000 – €40,000

INR 24,78,000 – 35,40,000

Social Media Manager

€32,000 – €50,000

INR 28,32,000 – 44,25,000

SEO Specialist

€30,000 – €50,000

INR 26,55,000 – 44,25,000

Content Marketing Manager

€38,000 – €60,000

INR 33,63,000 – 53,10,000

Digital Marketing Manager

€45,000 – €70,000

INR 39,82,500 – 61,95,000

PPC Specialist

€32,000 – €50,000

INR 28,32,000 – 44,25,000

Email Marketing Specialist

€32,000 – €50,000

INR 28,32,000 – 44,25,000

Brand Manager

€40,000 – €65,000

INR 35,40,000 – 57,52,500

Product Marketing Manager

€45,000 – €75,000

INR 39,82,500 – 66,37,500

Marketing Director

€75,000 – €120,000

INR 66,37,500 – 1,06,20,000

Note: These numbers are based on the latest research by our team members. There might be variations in the data based on entry-level and geographical location.

Remote and Flexible Marketing Opportunities in Austria

There are a growing number of opportunities for remote and flexible marketing jobs in Austria. There are various options for marketing work in industries like technology, e-commerce, and digital services. Companies are increasingly adopting hybrid or fully remote models. Their focus is increasing on digital marketing roles such as SEO, content marketing, social media management, and performance marketing. Many startups and established companies alike are embracing flexibility to attract talent. They offer flexible working hours and the ability to work from anywhere within the country or even internationally. Austria’s work culture also supports a healthy work-life balance, making it attractive for professionals to work in Austria, seeking more flexibility in their schedules.

Must Read: Austria Work Visa: Latest Eligibility, Process and Fees

Process for Landing Marketing Jobs in Austria for Indians

Follow the given steps to get marketing jobs in Austria with ease:

1. Search for Job Opportunities

Search for the latest job openings in the digital marketing field. You can search for jobs on online websites such as StepStone, Monster, Karriere, Indeed, etc. You can also check the career pages of top companies for marketing jobs in Austria. 

2. Build a Strong CV

Update your CV highlighting all your skills and knowledge relevant to the field. Include all your projects and experience in your portfolio in a well-structured manner. Mention your educational background and other certificates to increase your chances of getting selected.

3. Application Process

Once you find a job posting that suits your liking, apply for it online. Fill in all the necessary details and information as instructed by the company. Cross-verify your information to avoid making any mistakes. 

4. Interview Preparation

Generally, companies hiring for marketing jobs in Austria have an interview round for the candidates. So, be well prepared for this particular round and practise it. Brush up your knowledge about all the relevant information to the field and be confident. 

5. Visa Process

An Austria work permit is mandatory for pursuing marketing jobs in Austria. This is for international candidates looking to pursue a career in the field of digital marketing.

Also Read: Austria Immigration Complete Latest Guide

The Future of Marketing Careers in Austria for Indians

Here’s an overview of the future of marketing jobs in Austria for Indians. This section covers possible future trends in the field of digital marketing:

1. Artificial Intelligence Growth

The usage of AI tools has been constantly growing in the digital marketing field in Austria. The use of AI enhances customer experience and makes it more relevant. AI also makes the work of employees easier and more effective.

2. Video Marketing

The demand for video content is significantly growing. This has created a difference in the working style of digital marketers. There is a shift towards making more video content to engage audiences on various social media platforms. 

3. Conversational Marketing

There is a growing usage of voice assistants such as Alexa and Google in the market. This is motivating companies to shift towards conversational marketing. The motive is mainly to utilise voice assistants to attract an audience. 

4. Privacy Regulation

Marketing jobs in Austria focus more on data privacy and protection. This is because of the industry's introduction of new data privacy laws. Digital marketers need to have a good understanding and knowledge of data protection systems.

5. Interactive Advertising

The digital markets have been trying to make their campaigns more interactive by using several kinds of tools such as realistic images, videos, etc. This is essential in order to attract a mass audience. 

 

Conclusion

In conclusion, Austria provides a rewarding career path for digital marketing jobs in Austria. There are leading companies such as Bosch, Red Bull, Erste Group and BMW hiring for digital marketing jobs in Austria. These companies provide competitive salaries along with other financial rewards to employees. This also ensures job security for the employees and ensures chances for professional development. Apart from that, Austria is known for providing a great work-life balance. These factors make Austria an ideal choice for people looking for digital marketing jobs.

If you are looking for marketing jobs in Austria,  then this guide is just for you, and to make your journey easier, TerraTern is right there for you.

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Frequently Asked Questions

What are the most in-demand marketing skills in Austria?

The most in-demand marketing skills in Austria for 2024 include expertise in data analysis, AI and automation, and content creation.

Do I need to speak German to work in marketing in Austria?

Speaking German is not essential, but it’s often beneficial to have an understanding of the language to connect with the locals and colleagues.

What is the average salary for a marketing manager in Vienna?

The average salary for a marketing manager in Vienna is approximately around €86,855 per year.

Are there many entry-level marketing jobs available in Austria?

Yes, Austria offers numerous entry-level marketing jobs, especially in cities like Vienna and Graz.

How does the work culture in Austrian marketing agencies differ from other countries?

The work culture in Austrian marketing agencies tends to emphasise a balance between efficiency and creativity. They also have a strong focus on collaboration, precision, and respect for work-life balance.